Coupon Comeback

By: Jennifer Chang

The last time coupons had been this popular was back in 1992, when coupon redemption peaked at 7.9 billion, according to Inmar, a coupon- processing company. Now, with the receding economy, they are making a comeback. Spurred by the worsening economy, and marketing strategies that give more value back to the customer, the money-saving papers are even more popular with the younger generation.
With the internet, you can now find coupons for just about anything; food, clothing, pharmaceuticals, you name it, they probably have it. Families have been able to buy $160 worth of groceries with only $30 and a whole stack of coupons. You can even find coupon codes for online shopping. With websites such as Retailmenot.com and redplum.com, that offer printable coupons as well as online codes, it’s becoming increasingly hard not to find some deal or other. You would think that the recession would slow down the economy, but not necessarily. Websites have taken the opportunity to get coupons for just about any expenditure a consumer would give up during hard financial times. Even eating out has a coupon now. So shop around for coupons online a bit before heading out on your next shopping spree. You could save yourself a lot of money.

Source

http://www.cnn.com/2008/US/10/09/coupons/index.html

http://www.nytimes.com/2009/09/24/business/24coupon.html?_r=1&ref=your-money

http://www.washingtonpost.com/wp-dyn/content/article/2009/08/31/AR2009083103837.html