Are spending related to our emotions???

By: Anshu Dixit

ScienceDaily (May 23, 2009) — At times of crisis women are more inclined to spend themselves out of misery than at stable times, a new survey suggests। Psychologists say that the recession could force more women to overspend or increase their risk of mental illness.

A survey conducted by Professor Karen Pine, from the University of Hertfordshire and author of Sheconomics, to be released on 21 May 2009 found that 79% of women said they would go on a spending spree to cheer themselves up. Professor Pine’s research concludes that some women use shopping as an emotion regulator, a way of anesthetising themselves to negative feelings or dissatisfaction with life. So worrying about money could, paradoxically, lead women to spend more...

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