Posted by Andrew Lipsitz
Seventy-eight percent of families report that they`ve been affected by theeconomic downturn according to a recent online survey from Disney Family.com. Aseconomic uncertainty continues parents remain cautious, with forty-eight percentreporting they are concerned about job security and the current job market, upfrom thirty-six percent in 2008. As a result, fifty-three percent of parentshave cut back on overall spending for their children.
Further survey findings include:* 72% of respondents reported reducing or eliminating eating out altogether * 78% of respondents report changing their grocery shopping habits by leveragingadvertised sales, clipping coupons, and buying generic brands * 74% of respondents said they are only purchasing essential items and will bemaking little to no impulse purchases this holiday season * 59% have eliminated or changed vacation plans for a cheaper alternative"A year into the recession, family finance remains a top concern among parentseverywhere. Parents continue to be focused on stretching every dollar," saidEmily Smith, Vice President of the Disney Online Mom and Family Portfolio.
"Weare pleased to offer a range of content on Disney Family.com that will helpparents keep their families on track for financial success." To aid parents with the financial concerns during the current economic crisis,Disney Family.com has added valuable information to the Finance resource(www.Family.com/Finance), which includes content such as tips to making amarriage last through money concerns and advice and tips from Laura Rowley,journalist, finance expert and author of the book "Money and Happiness."
"Financial uncertainty is introducing a lot of stress into the home as parentscontinue to stretch every dollar," said Emily Smith, Vice President of theDisney Online Mom and Family Portfolio. "We are pleased to offer a range ofpractical ideas on Disney Family.com that will help parents to keep their familyfinances on track."
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